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3 Ways to Use AI to Enhance Your GivingTuesday Campaign


As a nonprofit manager, you’re responsible for a lot of different things. With so many balls in the air, coming up with a comprehensive GivingTuesday campaign strategy can be overwhelming. But don’t fear, AI is here!

We know, the AI world can be a bit intimidating—it seems like every day there’s a AI tool, and trying to decide when to utilize and implement each of them is enough to make anyone’s head spin. However, when it’s used effectively, it can really help you lighten your load. That’s why we’ve compiled three ways you can easily use AI to optimize your time, streamline your operations, and ultimately elevate your GivingTuesday campaign.

1. Chatbots

Implementing a chatbot on your website can help your visitors get answers to common questions or find resources both on your site and in your community (e.g., how donations will be used; donation matching, ways to donate, etc.). Plus, you can train the chatbot to use your tone, language, and other writing conventions your nonprofit has so that you can provide a personalized touch to your customer service, even after hours.

Sites like ManyChat or Chatbot can integrate with your website and social media channels so that you can automate some of the easy conversations with your website visitors. If the question gets too complicated or needs more personal attention, you can adjust settings to pass the question on to a member of your team.

2. Content Creation

Sometimes creativity runs a little dry and you need help coming up with an email subject line or intro to a blog post. AI can come in handy to help you freshen up existing assets or generate new ideas, posts, emails, and more.

ChatGPT is a common tool that can help with content generation, and Appeal AI by Funraise is a tool built specifically for nonprofits to help you generate copy for various uses.

If you do go to AI for content creation, operate under the golden rule: use it as a starting point. Some AI-generated work lacks that emotional, human touch and is very obviously generated by AI, so be sure to read it thoroughly and make it your own before sending it out.

3. Analytics

Analyzing a fundraiser or project after it’s completed is a critical part of planning and enhancing future campaigns, but sometimes digging into the data can be overwhelming. AI can help you analyze stats, predict donor behavior, and more.

Tools like SiSense integrate with your other systems so that you can analyze your data throughout your workflow and ensure you’re making data-driven decisions at every stage. Other tools like the DonorSearch Ai tool can analyze your donor’s previous behavior and help make suggestions about how they might behave in the future.

AI for nonprofit data analytics is an easy way to make sure that you’re paying attention to what has worked for your donors in the past and use those insights to plan successful campaigns in the future.

Looking for more ways to achieve your GivingTuesday goals?

AI is a powerful tool that you can add into your GivingTuesday fundraising arsenal to help you work smarter, not harder. For more information or assistance with utilizing AI to optimize your fundraising efforts and boost your GivingTuesday donations, check out our 12 Weeks of GivingTuesday resources or contact us at

Questions?We’d love to help.

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