Using Market Research to Optimize Your Fundraising with John Morey, Part 2
In part 2 of our conversation with John Morey, market research expert and President of Morey Group, we continue our discussion on audience surveys and insights. We dive into how market research can improve your donor development, ways technology has and continues to transform the industry, and why benchmarks shouldn’t always be your North Star.
ABOUT JOHN MOREY
Since 1995, John Morey has worked with more than 500 clients helping them do better by improving experiences, maximizing revenue (admission, membership, donor), on more than 3000 projects.
John served as the Treasurer for the AAM CARE committee and CARE Southeastern Representative between 2006 and 2009. John enjoys spending time with his wife and three daughters on the boat, fishing, surfing, and playing golf. He received a Bachelor of Arts in Political Science from the University of Wyoming. He is based out of Mt. Pleasant, SC.
Connect with John on LinkedIn and learn more about Morey Group here.