Developing Creative that Moves Hearts & Minds with James Knode, Part 1
In part 1 of our conversation with James Knode, Vice President of Creative at The Lukens Company, we examine the key elements of developing creative that resonates with donors and inspires them to champion your cause. We chat about the personal experience of giving and how coming alongside donors can not only enhance your donor relations, but also amplify your fundraising efforts.
ABOUT JAMES KNODE
As Vice President of Creative at The Lukens Company (TLC), James drives the creative process—from the overarching strategy to concepts for fundraising packages to compelling copywriting that spurs immediate action. Known for his ability to blend a client’s authentic, unique voice with time-tested marketing techniques that persuade people to donate, James takes pride in delivering top-notch creative work for our roster of clients. His work has garnered a variety industry awards.