Developing Creative that Moves Hearts & Minds with James Knode, Part 2
In the second episode of our two-part conversation with James Knode, Vice President of Creative at The Lukens Company, we continue discussing methods to connect creative with donors. We dig deep on a variety of topics, including tone, balanced communications, and steps to create effective appeals.
ABOUT JAMES KNODE
As Vice President of Creative at The Lukens Company (TLC), James drives the creative process—from the overarching strategy to concepts for fundraising packages to compelling copywriting that spurs immediate action. Known for his ability to blend a client’s authentic, unique voice with time-tested marketing techniques that persuade people to donate, James takes pride in delivering top-notch creative work for our roster of clients. His work has garnered a variety industry awards.