Nonprofits
Marketing that goes beyond the surface.
Nonprofits embody the best of our world. You lay a foundation for our communities to come together. You transform ideas into action. And you strengthen the the fabric of our society. We’re here to champion your work for the common good by transcending traditional marketing efforts to get your message heard.
From beginning to end, The Lukens Company (TLC) focuses on bolstering your cause by building relationships with your donors that go beyond the surface and drive powerful results. We utilize our extensive expertise and the latest technology to go behind the scenes, unveiling your donors’ motivations, how they actually interact with you, and untapped opportunities to connect with them.
Working in tandem with you, we use this information to map out how to provide your donors with an optimum experience at every touchpoint and share your story in a way that sparks engagement, spurs impactful action, and furthers your cause.
Who We Serve
We partner with a variety of nonprofits, including:
- Advocacy organizations
- Childcare-related organizations
- Enthusiasts
- Foundations
- Healthcare coverage organizations
- Low-income housing organizations
- Memorial funds
- Social and recreational organizations
- Trade associations
- Trusts
- Veterans organizations
Specialized Expertise
We serve our clients in a variety of ways, including:
- Acquisitions
- Reactivations
- Renewals
- Cultivations
- Upgrades
- Sustainers
- Mid and major donors
- Planned giving
- Acknowledgments
- List targeting and segmentation
Award-Winning Work
We love any opportunity to celebrate how essential nonprofits are to our society and are honored to have our work recognized with prestigious industry awards.
Check out our case studies to see how we deliver powerful and award-winning results.
MAXI awards
communicator awards
Memberships
Additional Resources
Looking for tips, tricks, and tools to better optimize your impact? Check out the resources below.
- The State of the Production Industry: July 2022
- The End of Third-Party Cookies (and What’s Next for Digital Advertising)
- 3 Steps to Maximize Your Data and Increase Giving
- Plan, Create, and Execute Your Best Year-End Digital Giving Campaign
- What the Apple iOS 15 Update Means for You
We've had a great partnership with TLC for over seven years.
They deliver top-quality work and understand the vital role that data plays in our direct response program. In fact, they've built our data analytics platform into an instrumental tool in our fundraising efforts.
Debbie Johnson
DIRECTOR OF MARKETING, NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY & MEDICARE
TLC helps us meet the challenges of unprecedented growth.
Their support makes it possible for us to modernize our direct response practices, increase support for our mission, and reach wider audiences while providing a more meaningful and personalized faith journey.
Rebecca Kessler
DIRECTOR OF DIRECT RESPONSE, EWTN GLOBAL CATHOLIC NETWORK
TLC’s thoroughness and expert guidance make marketing easy.
Everyone on our team was impressed by their creative copywriting and designs that synchronized our messaging across all mail and digital pieces. We look forward to working with TLC for a long time to come!
Desta L. Wallace
OPHTHPAC MANAGER, AMERICAN ACADEMY OF OPHTHALMOLOGY
We chose TLC because of their rich membership experience.
TLC's immediate understanding of how our donors are influenced by member benefits and creative thinking on our retention, digital strategies, and Google Ad Grant management make them a true joy to work with.
Lori Held
SENIOR DIRECTOR OF MEMBER SUPPORT, TROUT UNLIMITED
We're so grateful to have TLC as our valued partner.
Their direct marketing expertise and unsurpassed client services are a great asset, helping us to serve more people suffering from leprosy and restore their bodies, dignity, and hope in the name of Jesus Christ.
Bill Simmons
PRESIDENT & CEO, AMERICAN LEPROSY MISSIONS
TLC got our vision and crafted a winning multichannel roadmap.
They leveraged targeting to focus the budget where it made a difference—maybe even the difference to push our campaign over the finish line. And our members were very impressed with our ads, a real win-win for us.