Animals & Nature
Great storytelling is just the beginning.
You have bold goals to advance the health and well-being of our ecosystem. We’re here to help you achieve them.
The Lukens Company (TLC) has a deep understanding of animal and nature organizations’ needs and works hand-in-hand with you to create compelling, data-driven marketing campaigns that convey your message in a way that sparks an emotional connection with your donors and members.
Our highly skilled team has over 35 years of industry experience and are sensitive to the unique demands you face as you strive to protect the lives of animals, conserve plants, or elevate the impact horticulture has on our society. And we employ this knowledge along with our market clout and broad range of services to transform organizations from coast-to-coast.
So whether you’re an animal welfare organization, botanical garden, or zoo, TLC will tell your story in a way that enhances your strategy, fuels your engagement, and tackles your organization’s critical priorities.
The TLC Difference
We do our homework.
Because your work is unique, we do a deep dive into your organization to gain a complete picture of your program, donors and members, and goals.
We design a customized plan.
We clearly define your needs, what motivates your donors and members, and areas of potential growth to develop a comprehensive strategy that provides you with a powerful platform to further your cause.
We deliver.
We create a fully integrated marketing powerhouse that is tailored to your cause, utilizing analytical tools, sophisticated targeting techniques, and award-winning creative to drum up support, raise money, and spread your message.
Who We Serve
We partner with a variety of animal and nature organizations, including:
- Animal welfare organizations
- Aquariums
- Botanical gardens
- Horticultural organizations
- Zoos
Specialized Expertise
We serve our clients in a variety of ways, including:
- Acquisitions
- Reactivations
- Renewals
- Cultivations
- Upgrades
- Sustainers
- Mid and major donors
- Planned giving
- Acknowledgments
- List targeting and segmentation
Memberships
Working with TLC means that you'll work smarter.
They don't just drive membership sales with their strategic guidance, seamless coordination, and advanced analytics—their finger is also on the pulse of membership trends so that we always stay ahead of the curve.
Alyssa Pacaut
SENIOR MANAGER OF MEMBERSHIP, AQUARIUM OF THE PACIFIC
We chose TLC because of their rich membership experience.
TLC's immediate understanding of how our donors are influenced by member benefits and creative thinking on our retention, digital strategies, and Google Ad Grant management make them a true joy to work with.