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Meghan Thorne | 2 min read

5 Ways to Make Your Cause Cut Through the Noise & Say “It’s Gonna Be May”

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Cue the frosted tips and synchronized dance moves—it’s that time of year again: it’s gonna be MAY.

And while Justin Timberlake is unintentionally reminding the world of his meme-worthy legacy, you’ve got a mission to rally people around your cause.

Because let’s face it, May is loud. School’s out, graduation season is in full swing, and inboxes are bursting with summer sales and vacation plans. But that doesn’t mean your nonprofit has to get drowned out.

Here’s 5 ways you can say bye bye bye to messaging that fades in the background and make your mission the one supporters can’t scroll past.

  1. Hop on the meme train: Use the “It’s Gonna Be May” meme to your advantage. A playful post like “It’s gonna be May… and we’re gonna need your help to feed 500 families by June” gives your campaign a fun, timely hook. It’s quirky, it’s clickable, and it gets your cause in front of eyeballs that it might not otherwise reach.
  2. Drop a micro-campaign: May is perfect for a short, punchy campaign. Try launching a 5-day mini campaign focused on one tangible goal and one compelling impact story. Keep it short, sweet, and high-energy.
  3. Sync up your channels: *NSYNC had TRL. You’ve got TikTok, Instagram, email, and donor CRM platforms. Use them together. Repurpose stories, post testimonials, and go live with impact updates across channels to create consistent communications. The more people see the difference you’re making, the more likely they are to jump in.
  4. Turn your supporters into super fans: Give your biggest fans something to post, wear, or share. Whether it’s a throwback-style graphic tee, digital badge, or exclusive perks, help them become walking (or scrolling) advocates.
  5. Don’t be a one-hit wonder: *NSYNC didn’t disappear after one hit, and you shouldn’t either. Send a heartfelt thank you, share the impact their donation made, and keep the conversation going. A little follow up goes a long way toward building loyal fans (and repeat donors).

This May, it’s not just gonna be JT. It’s gonna be you—the nonprofit that stands out, speaks up, and gets the support you deserve. Now go ahead… cue up the playlist, grab your campaign calendar, and make some fundraising magic.



Looking for more information?


For more information about how you can turn your campaign into a chart-topper, contact us at info@thelukenscompany.com.


      

      

        

                  

      

      

        

        

          
          
        

      

    




      
    

    

        
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