Digital Marketing Specialist

About the Role

The Lukens Company (TLC) is an award-winning full-service marketing agency that is seeking a Digital Marketing Specialist to join our Nonprofit Practice in our Arlington, VA office (permanent remote is also being considered). Staffed by awesome people looking to make a difference in the world, the Nonprofit Practice innovatively uses digital, data, and technology to support the fundraising and marketing efforts of nonprofits, cultural institutions, advocacy groups, and faith-based organizations.

The Digital Marketing Specialist will work on integrated multichannel strategies and utilize the latest tools in ad tech, email marketing, and web development to reach, engage, and convert target audiences. This role will serve as the primary point of contact for our clients.

What You’ll Be Doing

  • Leading the execution and project management of clients' digital campaigns with a specific focus on fundraising, membership acquisition and retention, and marketing

  • Regularly communicating with clients to understand their needs and goals, including writing memos and reports as well as leading check-in calls

  • Working with TLC's graphic design and web development teams to communicate client feedback on edits, design, and content

  • Running multichannel digital ad campaigns and reporting using various platforms such as our demand-side platform, Facebook, Twitter, and Google Ads

  • Building and deploying emails in various email platforms

  • Overseeing clients' online presence and identifying areas of improvement

  • Pulling metrics and helping to prepare reports

  • Staying abreast of industry trends and emerging digital opportunities

  • Assisting with the digital team's administrative tasks including producing billing memos, tracking invoices, and maintaining job logs

What We'd Like to See

  • 3+ years of experience in digital, marketing, or advertising (experience at an agency or nonprofit preferred)

  • Strong customer service skills and the ability to establish and maintain goodwill with clients

  • Effective communication skills, giving you the ability to present information, respond, and follow up on questions and inquiries from clients and managers with clarity

  • Excellent writing, editing skills, and analytical skills, especially for industry-related documents (e.g., strategy proposals, creative briefs, results reporting, etc.)

  • Self-starter with a demonstrated capability to manage multiple projects, prioritize a variety of tasks, and think on your feet to meet ever-changing needs and deadlines

  • Exceptional organizational skills and meticulous attention to detail

  • Comfortable working in a fast-paced, deadline-driven environment with quick turnarounds

  • Experience in building and deploying emails, working in digital ad platforms, and using Salesforce or other CRMs

  • Proficient in the use of project management software

  • Ability to learn new technology systems quickly

  • Adept at problem solving and resolving conflicts

  • Results-oriented and team-first attitude

  • Inclination to learn and grow professionally

  • Desire to work for a values-driven company that seeks to improve the world for the better

What We Offer

  • Competitive compensation

  • 401(k) with match

  • Medical, dental, vision, life, and disability insurances

  • Flexible PTO and generous holiday observances

  • Learning and professional development opportunities

  • Paid parental leave

  • Company-sponsored volunteering

  • Remote work

  • Collaborative and entrepreneurial work environment

  • The opportunity to be part of a friendly, dynamic, and hardworking team excited about delivering high-quality work and great results for our clients

About Us

The Lukens Company (TLC) is an award-winning full-service marketing agency that provides expert direct response, donor development, and fundraising services to nonprofits, cultural institutions, advocacy groups, and faith-based organizations. Since our founding in 1986, our passionate team of creatives have partnered with cause-oriented organizations seeking innovative, data-driven strategies to achieve bold goals that change the world for the better. Our 35+ years of experience across a diverse client base enables us to deliver unique, compelling multichannel campaigns that captivate audiences and yield transformative results… all while being delivered with an unparalleled commitment to our clients’ missions. Join us!

The Lukens Company is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

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