Data & Targeting
We know your audience.
Through sophisticated selection, segmentation and modeling methods, we ensure you’re reaching the donors and prospects most likely to take action. We use tried-and-true methods like Recency, Frequency, Monetary (RFM) analysis, as well as sophisticated mining of your data files to maximize your return on investment (ROI). More importantly, all of our strategies and programs are created with Lifetime Value (LTV) in mind. We track LTV year over year by source and offer and account for renewals, upgrading, annual fund giving and even planned giving to determine which supporters have the highest profitability.
We work with list brokers and managers across the country, including our in-house broker, Pinnacle List Company, and draw upon our experiences within numerous markets to secure the lists that are best-suited to expanding your universes and reach. In addition, we can conduct modeling on your housefile, identifying even more names to target in future campaigns and programs.