Making sense of your results.
We not only provide the tools for successful campaigns, but also deliver detailed analysis of performance — thus helping clients know how best to move forward. We closely (and continually) monitor your results and provide extensive analysis on all aspects of your campaigns. Our reports analyze retention and conversion rates, performance across lists, packages, offers, geographic areas and channels, as well as historic performance and trends.
Our analyses also report on both cost-to-acquire and return on investment (ROI). We also encourage our clients to look at their programs through the prism of lifetime value, or what their members or donors are worth to their organization over the course of their lifetime involvement. By quantifying conversion and retention rates, LTV analysis provides our clients with a better perspective of their members’ or donors’ worth over a specified period of time, allowing organizations to make more strategic budget and program decisions.