Bruce oversees The Lukens Company’s Nonprofit Division on the east coast and plays a critical role in helping shape the company’s direction. He manages the account teams and production department and is instrumental in the development and implementation of each client’s strategic fundraising plan, including direct mail, creative, telemarketing, membership development, multi-channel marketing, analysis, branding, and digital presence.
With nearly 20 years of nonprofit and direct response agency experience, Bruce brings a broad perspective and a service-based approach to fundraising. Before joining TLC in 2012, he helped raise funds across a variety of organizations, ranging from veteran and environmental groups to advocacy, relief and health organizations. Several of his key accounts were Habitat for Humanity, Mothers Against Drunk Driving, the Vietnam Veterans Memorial Fund, Help Hospitalized Veterans, The Basilica of the National Shrine of the Immaculate Conception, and Children’s Hospital Foundation.
Bruce holds degrees in both Operations Management and History from Radford University. He spent his early years living abroad in Germany and Japan. He now lives in Springfield, Virginia with his wife and three young children. Bruce is deeply involved in his kids’ activities, coaching Little League Baseball and leading Cub Scout packs. In his spare time, he enjoys golfing, running and hiking.