The Republican National Committee
Creating a GOP Workhorse
For over a decade, the Republican Party Census package has been a staple of the Republican National Committee’s donor acquisition program. Since 1999, when The Lukens Company first conceptualized this now iconic direct mail package, the RNC has mailed close to 100 million pieces to prospective donors all across the country.
Since its debut, the Census package has generated over 1 million new donors for the Republican National Committee as its primary control package. Often imitated, this mailing continues to be a standard-bearer for the RNC’s acquisition program and is a winner of a Polie award.